ICF Accreditation

Our ICF Accreditation
Programs - Levels 1 & 2

Pathways to ICF ACC & PCC

Our Positive Coach Leader Programs
ICF Level 1 & 2 Certifications
Your Pathway to ICF ACC & PCC Credentials

Developing Next Generation Coaches at the Forefront of Transformation

Our Positive Coach Leader (Level 1) and Advanced Positive Coach Leader (Level 2) programs are the next generation International Coaching Federation (ICF) accredited coaching program which harnesses the skills highly sought after and required by leaders in the current and Future of the Workplace, now augmented with Artificial Intelligence (AI), including the use of:

  • AI to understand your client – create client personas / a day in the life of your client.
  • AI to learn to coach better – focusing on demonstrating ICF Core Competencies.
  • AI to enhance assessing your coaching mentor sessions & performance evaluation.

 

Recent research confirms that coaching creates positive workplaces which are ultimately more productive, agile, innovative, are able to retain talent and more profitable.


Our program has been designed to meet ICF Level 1 Accreditation and is intended to provide participants with coach education that is accredited by ICF Coaching Education. Our programs are 64  and is designated pathway to becoming an ACC coach with ICF. 

Our program has been designed to meet ICF Level 2 Accreditation and is intended to provide participants with coach education that is accredited by ICF Coaching Education. Our programs are 128 hours  and is designated pathway to becoming a PCC credentialed coach with ICF.

Graduates from a Level 1 & 2 education and training programs may apply for the Associate Certified Coach (ACC) Credential or Professional Certified Coach (PCC) Credential using the Level 1 & 2 application paths if they meet the credentialing requirements.

Our  ICF Level 1 & 2 Coach Accreditation programs are offered in Hong Kong in Chinese in Hybrid format with the Hong Kong Society of Professional Training.


Why Our ICF Level 1 & 2 Programs?

Future-Proof Your Career

Next Generation Coaching Program focused on skills to thrive the Future of Work including Emotional Intelligence, Positive Psychology, Agility, Wellbeing, Resilience, Diversity, Equity & Inclusion in the current Age of Digitalization Transformation.

Top-Tier Coach Faculty

Our program faculty are MCC, PCC and ACC with significant corporate experience as ListCo Chair & Board of Director and on Global Committees at ICF Foundation and ICF Diversity, Equity & Inclusion.

World-Class Expertise

Our program director lectures & coaches with Top Global Business Schools at Melbourne Business School, Birmingham Business School and Emeritus (in partnership with Top Global Business Schools).

APAC Tailored - Global Focused

Asia Pacific tailored program delivered in Malaysia, Hong Kong and Singapore designed for specific nuances of becoming an ICF Credentialed Coach in the Asia Pacific region, with a Global outlook.

Expert-Led Transformation

Our program founders are ICF MCC & PCC with significant experience coaching at C-Suite levels and delivered some of the world’s largest corporate Digital & Cultural Transformation Programs.

Professional Coach Training Structure

Training Content

Learning Labs
12-two hours sessions to learn the ICF Gold Standard of Coaching Core Competencies including:

01

Demonstrates Ethical Practice

02

Embodies a Coaching Mindset

03

Establishes and Maintains Agreement

04

Cultivates Trust and Safety

05

Maintains Presence

06

Listens Actively

07

Evokes Awareness

08

Cultivating Learning and Growth

Practical Labs
12-two hours sessions of coaching practice supervised by ICF Professional Certified Coaches. Participants will get feedback of their coaching competencies and learn 12 different real life coaching cases with debriefing led by practising coach supervisor.
Learning Assignments

There is pre-reading for the training course, 6 hours of reflective learning, 1 research paper writing and submission of 30 minutes of coaching recording demonstrating participant’s coaching skills.

Mentor Coaching

10 hours mentor coaching (which 3 hours are 1-on-1)

Next Regional Cohort - August 2026 
English - Online Program - Level 2 (Direct Pathway to PCC)
Commencing 01 August 2026

Prerequisite: 
64 Hours – Level 1: Positive Coach Leader, ICF ACC, Legacy ICF ACSTH (or acceptable equivalent)

Our Level 2 Program:

24 hours – Learning Lab
24 hours – Practical Lab
16 hours – Learning assignments & mentor coaching*

Level 1 (64 Hours) + Level 2 (64 Hours)
Total = 128 hours – ICF Level 2 Certification (Direct Pathway to PCC)

Learning Labs

 

Practical Labs

 

Dates

Time

Dates

Time

Saturday 01 August 2026

9am – 3pm (6 Hours)

Saturday 05 Sept 2026

9am – 3pm (6 Hours)

Saturday 08 August 2026

9am – 3pm (6 Hours)

Saturday 12 Sept 2026

9am – 3pm (6 Hours)

Saturday 15 August 2026

9am – 3pm (6 Hours)

Saturday 19 Sept 2026

9am – 3pm (6 Hours)

Saturday 22 August 2026

9am – 3pm (6 Hours)

1 Week Break for 
Mid-Autumm Festival

Peer Group Coaching 
and Self-Study Work

Start Peer Group Coaching 

1-Week Break

Saturday 03 Oct 2026

9am – 3pm (6 Hours)

Total

24 Hours

Total

24 Hours

*Our Level 2 Program includes the 10 hours Mentor Coaching required for your PCC Application.

 

Next Regional Cohort - October 2026 
English - Online Program - Level 1 (Direct Pathway to ACC)
Commencing 10 October 2026

Our Level 1 Program:

24 hours – Learning Lab
24 hours – Practical Lab
16 hours – Learning assignments & mentor coaching*

Level 1 (64 Hours) 
ICF Level 1 Certification (Direct Pathway to ACC)

ICF Level 1 – August  2026 Cohort:

Learning Labs

 

Practical Labs

 

Dates

Time

Dates

Time

Saturday 10 October 2026

9am – 3pm (6 Hours)

Saturday 07 November 2026

9am – 3pm (6 Hours)

Saturday 17 October 2026

9am – 3pm (6 Hours)

Saturday 14 November 2026

9am – 3pm (6 Hours)

Saturday 24 October 2026

9am – 3pm (6 Hours)

Saturday 21 November 2026

9am – 3pm (6 Hours)

Saturday 31 October 2026

9am – 3pm (6 Hours)

Saturday 28 November 2026

9am – 3pm (6 Hours)

Total

24 Hours

Total

24 Hours

*Our Level 1 Program includes the 10 hours Mentor Coaching required for your ACC Application.

Next Regional Cohort (Hybrid- Chinese)
Level 1 & 2 (2026)
(Direct Pathway to ACC  & PCC)
HKSPT logo
Information & Enrolment for Regional (Hybrid -Chinese) 2026 Cohorts, click here: hkspt.org

Meet Our Coaching Faculty

Eric Toh

Eric Toh

Leona Wan

Leona Wan

Wilson Li

Wilson Li

Kenneth Chai

Kenneth Chai

Zahrah Zaid

Zahrah Zaid

Venus Leung

Venus Leung

Chiu So

Chiu So

Dr Tony Lee

Dr Tony Lee

Chester Nam

Chester Nam

Judy Liu

Judy Liu

Eric Toh, PCC

Eric Toh
eric.toh@etpotential.com
+60 17644 6032

Eric is a seasoned executive coach and management consultant with over 25 years’ professional experience in Asia, Europe, USA and Australia. Eric is a Professional Certified Coach (PCC) with the International Coaching Federation (ICF) and a certified Gallup Clifton StrengthsFinder Coach.

Eric has an MBA, USA and a BSc (Honours), Australia and worked at senior levels at KPMG in Australia and London. With extensive experience with training and coaching assessments, Eric is a DISC Master Trainer with DISC Flow® and Master Trainer for Genos® International Emotional Intelligence.

He is accredited in MBTI® Step II, Leadership Analysis Effectiveness (LEA360™) and official authorised trainer for Country Navigator™, Culture Wizard™ (both cultural and diversity profile assessments) and Implicitly® (Harvard University’s Unconscious Bias Assessment). Eric is also a Human Resources Development Fund (HRDF) Accredited Train the Trainer (TTT) and an approved HRDCorp Training Provider in Malaysia.

Leona Wan, MCC

Leona Wan
leona.wan@etpotential.com
+852 9273 5058

Leona is a passionate coach. Her mission is to promote and sustain her clients’ successes. She specialises in inspiring her clients to deliver their personal best. In her most recent appointments with MNCs, she supported her clients to excel in their leadership competencies and to engage their teams to deliver higher performance.

Leona is a Master Certified Coach (MCC) with the International Coaching Federation (ICF), American Board of NLP Master Coach and a Certified Practising Accountant (CPA) Australia.

Leona believes that awareness and flexibility makes you the most influential person. Leona draws from a corporate experience of over 30 years including senior leadership roles in frontline operations, financial services and external consultancy. Her philosophy is that people are the most valuable resources of an organisation and leaders get results via their people. Her success is based on building positive relationships by focusing on resourcefulness and creativity of human potential.

 
Wilson Li, PCC

Wilson Li
wilson.li@etpotential.com
+852 6903 5109

With over 25 years of extensive professional experience in managing businesses and teams in multinational corporations (MNC) and smaller organisations across diverse markets, Wilson’s transition to Executive Coaching in 2015 was natural due to his combined passion for talent development as well as customer and commercial centricity.

Wilson’s experience includes working with Shell (the global energy corporation), and expatriate assignments in China, Hong Kong, Malaysia, Singapore, Vietnam and the United Kingdom. He brings a wealth of experience in leading people and teams from sales & operations, brand & marketing, business development and strategy.

Aided by his own diverse background (Chinese with a UK upbringing), he has invaluable experience in effectively leading teams and engaging stakeholders from diverse markets and cultures (from mature to developing markets as well as west and east cultures).

He has now conducted over 600 hours of coaching with senior level executives. Due to his professional and diverse background, Wilson is a highly sought-after Coach for C-Suite leaders, emerging leaders as well as in the arena of career coaching.

Kenneth Chai, PCC

Kenneth Chai
kenneth.chai@etpotential.com
+60 12-225 5352

Kenneth is a corporate director and he serves as an Independent Non-Executive Director in a public listed company. He is passionate about helping organisations achieve success in their sustainable business journeys, and developing and empowering their leaders.

He is an Ambassador of the International Coaching Federation Foundation, a member of the International Coaching Federation, and a member of the International Coaching Federation Malaysia Charter Chapter. He is also a Certified Sustainability Practitioner and a member ofthe Institute of Certified Sustainability Practitioners.

Kenneth is a Professional Certified Coach credentialed by the International Coaching Federation and a HRD Corp Accredited Trainer. As a coach and facilitator, Kenneth is passionate about facilitating executive, leadership and personal development and transformation so that people become better versions of themselves at their workplaces and in their personal lives.

Specialising in emotional intelligence, Kenneth shapes emotionally intelligent future leaders, develops leaders to lead with emotional intelligence, and helps people connect better with others and achieve their desired results.

Zahrah Zaid, ACC

Zahrah Zaid
zahrah.zaid@etpotential.com

+60 12 326 6881

Zahrah is an experienced leadership coach, facilitator and senior HR practitioner. She is an Associate Certified Coach (ACC) with the International Coaching Federation (ICF).
Zarah is a Genos® International Emotional Intelligence (EI) Practitioner and a Certified Insights Discovery® Practitioner.

With an MBA and BSc from the University of Bridgeport, Connecticut, USA, Zahrah has held senior HR positions including as CHRO Malaysia Airlines and Danone. Zahrah works with senior executives at C-Suite level for global multinational corporations (MNC) and a number of major Malaysian Government Linked Companies (GLCs) in Cultural Transformation, Talent, Organisation Development, Learning & Development.

Venus Leung, PCC


venus.leung@etpotential.com

+852 9102 6275

Venus is deeply passionate about fostering personal growth and empowering individuals to reach their fullest potential. She firmly believes that inspiration, empowerment, and love are key factors in unlocking personal and professional success. Venus provides dedicated support to her clients, assisting them in transitioning between opportunities and excelling in their roles, ultimately enabling them to become high performers within their organizations.

Venus has an MBA from the University of Strathclyde, showcasing her strong educational background. Additionally, she holds Professional Certified Coach (PCC) from the International Coaching Federation (ICF) and has acquired the role of Master Trainer for DISC Flow®.

With over 20 years of extensive experience in global and cross-cultural management across various corporate positions. This vast experience led her to emerge as a professional coach and learning facilitator. In addition to conducting DISC certification and other training programs, Venus actively engages with clients in career coaching and corporate training initiatives.

Chiu So, PCC


chiu.adventureplus@hotmail.com
+852 9871 8071

Chiu is a dedicated and passionate coach. His mission is to empower
clients to unlock their full potential and achieve meaningful, sustainable
transformation in both personal and professional life.
He specializes in bringing professional coaching to Cantonese-speaking
clients in Hong Kong, bridging experiential training with real-life coaching
for lasting impact. Drawing from over 18 years of designing and delivering experiential training
programs, Chiu supports corporate leaders, senior management, and frontline professionals to
excel in leadership, team engagement, communication, and personal development.
Chiu is a Professional Certified Coach (PCC) with the International Coaching Federation (ICF). He
was previously a Coach Supervisor at a multi-national coaching academy, where he facilitated Core
& Advanced Coaching Programs and gained valuable experience in guiding coaching development.
His additional credentials include:
– Comprehensive ICF PCC Marker Assessor Training – ICF
– Certified Professional Transformational Coach (Advanced Practitioner) – Coach Masters Academy
– Certified DISC Flow Facilitator
– Certified Jigsaw Discovery Tool Facilitator
– Points of You® (Level 2) Practitioner
– NLP Master Practitioner – NLP Canada
With over 6 years in Human Resources in multi-national corporations and extensive experience
since 2007 in experiential training for public, private, and government sectors, Chiu has coached
and trained diverse clients including:
– Aesop – Management staff from Asia Pacific countries
– Airport Authority Hong Kong – Management trainees
– Hong Kong Trade Development Council – Management trainees
– L’Oréal Hong Kong – Frontline sales professionals
– Richemont Retail Academy – Senior management & frontline professionals
– Roger Dubuis – Frontline managers
– Takeda Pharmaceuticals (Hong Kong), Ltd. – Senior management
Chiu believes that true leadership emerges from self-awareness, resourcefulness, and strong
human connections. He partners with clients to explore their strengths, address blind spots, and
build positive relationships that drive organizational success. His philosophy is that people are the
most valuable asset of any organization—leaders achieve results through their people, and lasting
transformation comes from tapping into human potential with creativity and empathy.

Dr Tony Lee, PCC

tony.lee@ctoptalent.com
+852 9503 8812

Dr. Tony Lee DBA, ICF-PCC – Principal Talent Carver                                                 

Dr. Tony Lee is a seasoned Talent Transformation Consultant with over 30 years of experience driving performance improvement in diverse industries. As founder of Carving Top Talent Ltd. and a long-standing regional moderator to Harvard Business Impact Learning and Wilson Learning Worldwide, he partners with organizations to develop effective customer-facing strategies and build leadership capabilities. His expertise spans value-pairing selling, experiential learning, and continuous talent development.

Tony’s extensive executive coaching practice over the past 12 years has supported leaders at prestigious global brands including Richemont (Panerai, Montblanc, Piaget), LVMH, Arrow Electronics, Fibria, Cognex, and TUMI. He focuses on empowering clients to navigate market changes, enhance their leadership skills, and maximize organizational competitive advantage, delivering tangible results in customer experience, sales, and overall business performance.

Holding a Doctor of Business Administration (DBA) from Hong Kong Baptist University, along with an MBA from York University’s Schulich School of Business, Tony is a Professional Certified Coach (ICF-PCC) and fluent in English, Mandarin, and Cantonese, bringing a unique and impactful approach to talent transformation engagements worldwide.

Chester Nam, PCC

 

chester@zaca.consulting

+852 6608 6636

Chester is a purpose-driven coach and consultant. His mission is to unlock sustainable growth by aligning leadership behavior with commercial outcomes. He specializes in empowering leaders and teams to navigate complexity, seize market opportunities, and deliver high-impact results.

Chester is a Professional Certified Coach (PCC) with the International Coaching Federation (ICF), a Certified Practitioner of Leadership Architect (Korn Ferry), and holds a Master’s degree in Occupational Psychology.

With over two decades of experience across sales, organizational development, and business consulting, Chester brings a unique blend of behavioral insight and strategic acumen. He has led talent acceleration and sales enablement initiatives across APAC, guiding senior leaders to drive performance through coaching, collaboration, and market integration.

Chester believes that clarity, adaptability, and ownership are the hallmarks of effective leadership. His coaching philosophy centers on unlocking human potential through expectation alignment, cross-functional collaboration, and behaviorally anchored execution. His success is built on trust, iteration, and a deep commitment to helping others thrive.

Judy Liu, PCC

judy@judyliucoaching.com

+65 8258 1210

Judy is our representative in Singapore.

Please contact Judy for any Singapore related queries.

Upcoming Programs

ICF Level 1 & 2 Certifications (ACC & PCC Pathway)

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2- Day Coach Leader Essentials: 16 Hrs Credits: ICF ACC Credentials

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Customised Leadership & Coaching Programs to suit your requirements

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